Another year has passed, and hasn’t it been quick this year? For those of you who have welcomed your first baby, it’s doubtless been a time of growth, wonder, and no little amount of wondering how exactly all of this has happened. Those who are expecting their first might be wondering what exactly they’re in for, and those who have seen the arrival of a second (or third, or fourth) little one will be feeling as though they’ve got this sorted – or maybe it’s just brought a whole different set of challenges to muddle through.

No matter which group you fall into, there might be something in our top five bestsellers that would suit you and your family. So today, let’s look at which Haakaa products were the most popular in 2024!

1. Gen. 1 100ml Silicone Breast Pump

The original Haakaa pump, the Gen. 1 Silicone Breast Pump is still hugely popular – and for good reason. Affordable and practical, this pump has helped many mothers express milk for myriad reasons. Whether you want to build your supply, create a stash for later down the track, share feeding duties, or in regions where it’s possible to donate your milk, the Gen. 1 can turn out to be your best friend.

 

2. Baby Nail Care Set

Do you ever get worried about trimming your newborn’s nails? It’s something many parents face anxiety about, and it’s completely understandable. Their nails are sharp and often leave them with scratches, but at the same time, the thought of going near those tiny fingers with scissors or clippers can be nerve-wracking, to say the least. That’s where the Haakaa Baby Nail Care Set becomes an absolute lifesaver. Between the two rotation speeds and directions, the graded filing levels, and the pressure-activated arrest system that stops you from accidentally pressing too hard, this set makes trimming your baby’s nails stress-free and so much easier than it used to be. We even have alternative versions for you – the Happii Bear version is rechargeable, and there’s a brand new Clever Fox battery-powered one to make things even cuter.

 

 

3. Ladybug Silicone Breast Milk Collector

The Ladybug is almost as famous as the pump itself – and that’s because it’s so very, very helpful. Many mums, especially in those first weeks after bubs arrives, find their milk supply is all over the place – and this can lead to the dreaded leaks. More than one person has found themselves looking down to see a damp patch on their shirt, where some of that milk your body has worked so hard to make has had nowhere to go other than out. Not only is it messy, but it seems a waste to just let it disappear into your clothing. Nursing pads can be a great option, but the Ladybug has an added advantage – it keeps your clothes clean and dry and lets you collect that leaking milk, adding it to your stash. On top of that, though, it also creates a barrier between your nipples and your bra or shirt – and for many in those early days, that alone can be a sanity saver as your breasts get used to having baby latch on so frequently. The Ladybug comes in three handy sizes – 40ml, 75ml, and 150ml – though these sizes have nothing to do with breast size. Instead, choose which Ladybug is best for you based on how much leakage you’re experiencing. If it’s only a little bit, go for the 40ml; if it’s huge amounts, the 150ml might be best for you. And if it’s somewhere in between? That’s right, the 75ml is your best bet.

 

 

4. Breastfeeding Nipple Shield

Another great item to have on hand if you’re one of the people who are struggling with more severe nipple damage that is leaving them unable to breastfeed, the Breastfeeding Nipple Shield gives your nipples a much-needed break while still allowing you to continue your breastfeeding. The unique extended teat suctions to your breast and puts space between your skin and baby’s mouth, giving you time to heal. There is the choice of two different teat shapes, with the orthodontic teat more closely resembling a mother’s nipple during feeding and the bottle teat being more suitable for babies transitioning from breast to bottle. In addition, the orthodontic teat also comes with one of two bases – the round base is ideal for those who are new to nipple shields as it’s easier to attach and use, while the triangle base is suitable for experienced nipple shield users who would like to provide more skin-to-skin contact during feeding time. We recommend only using these nipple shields in combination with advice from your maternity care provider or a lactation consultant, and we only recommend they be used short-term while your nipples heal. For those who have only minor discomfort that is not affecting their ability to breastfeed successfully, our Traditional Nipple Shields may be a good alternative.

 

 

5. Goat Wool Baby Hair Brush

Number five on the top sellers list is a little different – it’s our Goat Wool Baby Hair Brush. Made from rubberwood and goat wool, this brush is soft, easy to hold, and contains no glues or varnishes that can react with sensitive new skin. The goat wool is incredibly soft and pressed into the brush in tightly packed groups, so using this brush is a wonderful way to soothe upset little ones. You can also grab it as part of a set, with a maple wood comb to gently detangle your child’s hair.

Finally, as we head towards the final days of 2024, we want to give a huge, heartfelt thank you to each and every one of you who has been here on our journey – whether you’ve been here for a day, a month, a year, or a decade. You’re the reason we’re here. Supporting you through all the ups and downs of those early years of parenthood is quite literally our raison d'être, and we’re so proud to be able to do that. We wish you the very merriest Christmas and our best wishes for 2025!